Ok, so you have your photography business up and running and you are thinking... I just need clients. Ok, no problem. Marketing.... marketing.... what am I supposed to do for marketing?
So you look at all of the facebook groups and you start to see that there is this big mountain of a job ahead of you. Website optimization, facebook ads, google ads, blogging, social media...
"Omg, I just want to take pictures and make some extra money for my family. Now I have to become a master of the internet too?"
Well, the answer to that is... yes and no.
The reality is that there are thousands of strategies now for driving traffic to your business, and they all have merit in some way, but at the end of the day you only need to capture people from 2 places:
1. The search (Google) and
2. The scroll (social media)
And those 2 strategies need to be designed (simply) to begin a conversation with the right kind of person for your business. Once you have...
Hey there, super awesome photographer.
Recently, I have gotten on the phone with many of you to discuss what you are struggling with in your business. (I am always looking to chat some more so click here to schedule a call with me. The more I talk to photographers, unpacking your roadblocks, the more I can help.)
So what have I uncovered in this research is that most photographers in the current market are looking to add $1k-$3k to the household bottom line. This total would allow them to do things like: take a vacation, eat out a bit more, take some pressure off the spouse, quit another part time or full time job and come home with the kids.
Freedom. This money represents a step to freedom.
What does that mean? What would it take?
Well, this is where I see a lot of photographers hit a wall.
They want this extra income but they don't know what it means to make it happen.
Let me break it down for you here a bit.
Say your goal is to bring home...
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