Ok, so you have your photography business up and running and you are thinking... I just need clients. Ok, no problem. Marketing.... marketing.... what am I supposed to do for marketing?
So you look at all of the facebook groups and you start to see that there is this big mountain of a job ahead of you. Website optimization, facebook ads, google ads, blogging, social media...
"Omg, I just want to take pictures and make some extra money for my family. Now I have to become a master of the internet too?"
Well, the answer to that is... yes and no.
The reality is that there are thousands of strategies now for driving traffic to your business, and they all have merit in some way, but at the end of the day you only need to capture people from 2 places:
1. The search (Google) and
2. The scroll (social media)
And those 2 strategies need to be designed (simply) to begin a conversation with the right kind of person for your business. Once you have those two conversations ready, you can plug them into all the platforms easily, and the content creation will flow much more easily, because you have a clear goal.
From there, you need to have basic systems in place to deliver a quality experience for the client. (Meaning, do you have a plan for what to do with the clients when you attract them)
Now, you could spend hundreds of hours sifting through youtube and facebook looking for different strategies and decide which ones are right for you. Um... yuck.
OR you can NOT re-invent the wheel, and you can just learn the foundational pieces and the current tools so that you can set it all up right for a PHOTOGRAPHY business from the beginning. --- Note I hit on learning only what you need to know for a photography business. Not a restaurant, not an e-commerce platform, not a clothing boutique. Those types of businesses have very different needs than you do because their clients are looking for a different experience.
Here is the thing:
YES, you need to be a savvy marketer, and marketing needs to be your number one priority because without clients, you are out of business.
But NO, you don't have to be an expert at all the things. You just need a proper foundation, and be open that there are tools out there to help.
"So Ashley," you ask, "Where do I find this foundation? Give me the hack already."
Cheers to you, for what you have created so far! Now lets make sure the world can enjoy it!
Learn all the step by step tools I use on a daily basis to keep consistent bookings in my studio with consistent sales. Set up and turn on a machine that gets people off the internet and in your door!
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