Hey there PhotoBoss!
So the holiday season is right up on us and if you are like 90% of other photographers, you are wondering if you should have already come up with some holiday promotions, or how to market them effectively.
Here are my thoughts on holiday promotions, if I may.
1. Discount is a 4 letter word.
The thing about discounting straight out (Book NOW for 20% off!!) is that it plants a seed in the client's mind that your work is not worth a premium price, and that you are open to changing your prices. There are ways to offer holiday urgency without subconsciously devaluing your work. Such as...
2. Use this as an opportunity to offer limited edition sessions.
Holiday sets? Exclusive Locations? What can you do to create something they can't get somewhere else and only run it for a short window.
I am personally not a big fan of mini sessions, but if priced right, this is a great time to offer something new and different. If you are going to do...
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