I know, the phrase "business plan" is not your favorite.
It might as well be 4 letters, right? When I asked my facebook group what the phrase "business plan" made them feel, I got the following responses: (I actually copied and pasted these from the thread)
*I draw a major blank!
*Uhhh panic attack?
*My whole body tightens and I clench my teeth...heart palpitations, headache...
*I feel my eyes glaze over.
YOU GUYS! I get it. I really do. It is just another project, right? AS IF you don't have enough of those in your business.
And it doesn't even seem like a fun one. And who even needs a business plan if they are not pitching investors right? We are one-(wo)man shows, who are we trying to impress with some formal document?
But I am going to let you in on a little secret.
Creating a business plan is the secret key to EVERYTHING. It is your home base, your compass, your road map. ...
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